Search Engine Optimization - Website Content
Content, structure and website design play an important role in how your website will rank in a search. Below are some simple guidelines to follow when creating content for your website.
Website Content
Unique content
Having more content (relevant content, which is
different from the content on other sites both in wording and topics) is
a real boost for your site's rankings.
SEO WEIGHT FACTOR +3
Frequency of content change
Frequent changes are favored. It is great when you
constantly add new content but it is not so great when you only make
small updates to existing content.
SEO WEIGHT FACTOR +3
Keywords font size
When a keyword in the document text is in a larger font
size in comparison to other on-page text, this makes it more noticeable,
so therefore it is more important than the rest of the text. The same
applies to headings (<h1>, <h2>, etc.), which generally are in larger
font size than the rest of the text.
SEO WEIGHT FACTOR +2
Keywords formatting
Bold and italic are another way to emphasize important
words and phrases. However, use bold, italic and larger font sizes
within reason because otherwise you might achieve just the opposite
effect
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Age of document
Recent documents (or at least regularly updated ones)are favored.
SEO WEIGHT FACTOR +2
File size
Generally long pages are not favored, or at least you
can achieve better rankings if you have 3 short rather than 1 long page
on a given topic, so split long pages into multiple smaller ones.
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Content separation
From a marketing point of view content separation (based
on IP, browser type, etc.) might be great but for SEO it is bad because
when you have one URL and differing content, search engines get confused
what the actual content of the page is.
SEO WEIGHT FACTOR -2
Poor coding and design
Search engines say that they do not want poorly designed
and coded sites, though there are hardly sites that are banned because
of messy code or ugly images but when the design and/or coding of a site
is poor, the site might not be indexable at all, so in this sense poor
code and design can harm you a lot.
SEO WEIGHT FACTOR -2
Illegal Content
Using other people's copyrighted content without their
permission or using content that promotes illegal violations can get you
kicked out of search engines.
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Invisible text
This is a black hat SEO practice and when spiders
discover that you have text specially for them but not for humans, don't
be surprised by the penalty.
SEO WEIGHT FACTOR -3
Cloaking
Cloaking is another illegal technique, which partially
involves content separation because spiders see one page
(highly-optimized, of course), and everybody else is presented with
another version of the same page.
SEO WEIGHT FACTOR -3
Doorway pages
Creating pages that aim to trick spiders that your site
is a highly-relevant one when it is not, is another way to get the kick
from search engines.
SEO WEIGHT FACTOR -3
Duplicate content
When you have the same content on several pages on the
site, this will not make your site look larger because the duplicate
content penalty kicks in. To a lesser degree duplicate content applies
to pages that reside on other sites but obviously these cases are not
always banned – i.e. article directories or mirror sites do exist and
prosper.
SEO WEIGHT FACTOR -3
